Dragon Boat Festival, which comes on May 5 on the lunar calendar - June 9 this year on the Western calendar - is a traditional festival in China to commemorate the ancient poet Qu Yuan, who committed suicide out of love for his country. In order to pass on the traditional culture, KingKar send a lot of Chinese rice pudding to their staff and ask for the staff to wear a sachet at that day.

On Dragon Boat Festival, KingKar has a three-day holiday, the vacation is from June 9th to June 11th. In the three-day holiday, KingKar held a dragon boat race to preserve traditional Chinese culture.

In ancient China, people always ate Chinese rice pudding and hold dragon boat races in the Qu Yuan's honor. In September 2009, UNESCO added Dragon Boat Festival to the Intangible Cultural Heritage list, the first Chinese festival to receive the honor. As time passed, Dragon Boat Festival has been celebrated with many various activities in different provinces, yet most of them include traditional Chinese rice puddings and dragon boat races. Over the decades, it has even spread to neighboring Asian countries - dragon boat racing has already become an international sport.